New PR Books on the market; Exploring Public Relation by Ralph Tench & Liz Yeomans, Second Edition

Author:
Publisher: Prentice Hall
Keywords: relations, public, exploring
Number of Pages: 696
Published: 2009-08-19
List price: unknow
ISBN-10: 0273715941
ISBN-13: 9780273715948

Book Description:

Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.

Features

Learning outcomes and chapter structures help with navigation through the text
’Think about’ boxes encourage critical reflection and class discussion
In-depth international case studies provide a global perspective
’Activity boxes’ invite you to explore other channels to help your understanding
Definitions of key terms throughout the text help unlock the jargon
Complete and fully downloadable instructor’s manual and PowerPoint slides for lecturers, and extra case studies, weblinks and online glossary for students